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På 80 år har de indirekta kostnaderna hos flera företag tredubblats av den totala kostnadsmassan. Majoriteten av dessa indirekta kostnader drivs av kostnader relaterade till kund. Aktiviteter som kundunderrättelse, marknadsföring, försäljning och kundsupport. Företag har länge haft kontroll på produktkostnaderna. Men majoriteten har aldrig haft kontroll över indirekta kundkostnader. Detta har skapat ett större lönsamhetsproblem där fler företag drabbas med pressade marginaler. Ett problem som de själva inte är medveten om eller ens förstår. Oavsett hur ditt bolag har det, kommer här 5 tips hur ni kan utveckla er lönsamhet kopplat till era kunder. Så ni undviker dolda kundkostnader som många företag har.
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Fortsätt läs på:
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